What's The Aim of Your Name?
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.
The Art of Advertising and Branding
Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another.
Brand Building For Your Small Business
To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow.
Branding, Positioning and Differentiation
Why don't identical twins don't have identical first names? Though they may look the same, they're not. Just ask their parents.
Marketing on the Offensive
As we start to tread on what some experts call a "sluggish period", I'm compelled to encourage you to reinvest into marketing.
A Refreshing Alternative To Advertising And Cold Call Selling
Years ago I shared a very small office with a man simply know as "The Jeffrey." He agreed to share the office with me because neither of us could afford the rent on our own.
The Power of PR: Learn How PR Can Take Your Business to New Levels
No matter what type of business you're in, you can't beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer.