How to Market With Ezines (Electronic Newsletters)

You may be wondering how to start a list and what sorts of information to provide that list that will keep them both interested in your products and in you as an authority on the niche.

After all, the goal of any good online marketer is to endure and endear. This is not some bait and snag tactic.

If you are to grow and prosper online for the long term, then your goal should be to build a name brand for yourself and a reputation that will turn you into a trusted source for whatever product or services you provide.

So let's look at one form of advertising and a great way to contact your list in an ongoing basis...

First: What is an Ezine?

An ezine is an online newsletter that should be published no less than once a month. Pick a publication date and be consistent. It is best to send it out weekly as this keeps your name in front of people.

Use it to publish articles, tips, a list of classes that you are teaching, etc..

Stick to a similar format and style but vary the content. You can get copywriters to proofread, and you can also present other people's content.

Second: What is the Proper Format for an Ezine?

You can send an ezine in text or HTML format. HTML format looks like you are sending out a webpage. There are pros and cons to either method.

For instance, spam bins pick up a lot of HTML emails especially if they have lots of pictures.

Be aware that 90% of the gurus making all the money are sending out black and white print, nothing fancy.

So start simply and as you start making money through the newsletter you can get fancier. Consider checking out classes in beginner HTML or web-design at the local colleges. Look into templates for newsletters, you can get one that looks like your website. Look into ezine hosting choices.

Third: What Are The Ezine Hosting Choices?

There are several different choices when it comes to hosting and sending ezines. Here are two:

First, is sending out bulk email from your own email program using your service provider.

When I originally released my marketing newsletter in 1996, I had to manually collect all of my email addresses and send them out using my dial up account. That was how all newsletters began distribution during the earlier years of internet use.

It's a very different situation now and you need to check with your carrier to see how many emails you're allowed to send out daily. See, your carrier shuts you down if it has detected high bulk-emailing activity originating from your computer as this is one of the ways that viruses present themselves. There are viruses that have been created and introduced into your computer for sending out high volumes of email from your account- a sort of highjacking of your services.

So, in a way, your service provider is trying to protect you from viruses such as these. If you're using this older method of delivery, you'll want to be placing all of your recipient's addresses in the BCC (blind carbon copy) address line to protect the privacy of your readers. This prevents their addresses from being viewed by all of the other recipients on your list.

If you send their address using the regular address line or the CC (carbon copy) line, then you'll be revealing every reader's addresses to every other reader. It shows up as a string of email addresses separated by a comma.

Some spam filters look for how many email addresses are being delivered in the email. For example, services like AOL most likely will block any emails with over 40 addresses in them.

A second way to send a newsletter is using a service. The hosting service where you have placed your website online may already have a newsletter service available for you to use that you can access from your control panel. I use Aweber and you can read many of the features and articles that they post on their website to see why I have chosen to go with Aweber.

Dr Ana Hernandez a practicing physician & self proclaimed marketing enthusiast edits the NETfabulous! Marketing ECourse with tips n tricks for both newbie & seasoned marketers alike. Visit netrageouz.net the portal to her delicious recipes for creating killer online & offline marketing campaigns or send blank email to netfabulous@aweber.com